Today is, of course, Cinco de Mayo, the anniversary of the Battle of Puebla in 1862 when Mexican troops under General Ignacio Zaragoza defeated a French invasion force. However, and a larger French force ultimately defeated the Mexican army at the Second Battle of Puebla and then occupied Mexico City.
More popular in the United States than in Mexico, Cinco de Mayo has become associated with the celebration of Mexican-American culture. The day gained nationwide popularity beyond those of Mexican-American heritage in the 1980s due to advertising campaigns by beer, wine, and tequila companies; today, Cinco de Mayo generates beer sales on par with the Super Bowl. In Mexico, the commemoration of the battle continues to be mostly ceremonial, such as through military parades or battle reenactments.
Commercial interests in the United States have capitalized on the celebration, advertising Mexican products and services, with an emphasis on alcoholic beverages, foods, and music. To celebrate, many display Cinco de Mayo banners while school districts hold special events to educate students about its historical significance. Special events and celebrations highlight Mexican culture, especially in its music and regional dancing. Examples include baile folklórico and mariachi demonstrations held annually at the Plaza del Pueblo de Los Ángeles, near Olvera Street.
Cinco de Mayo celebration in Saint Paul, Minnesota
Happy Cinco de Mayo – don’t embarrass yourself…
Los Lobos! – https://www.youtube.com/watch?v=nLAWPrCUQQ0
